World Recycle Week: MIA Teams up with H&M

From April 18-24, H&M aims to collect 1,000 tonnes of unwanted or worn out garments from customers worldwide in its more than 3,600 stores, as part of its goal to “close the loop” in fashion. The move follows the H&M Garment Collecting initiative, which was initiated in 2013.

In a collaboration effort with H&M, MIA has released a new track to draw attention to climate change while promoting the initiative. The accompanying video sees MIA dancing on a podium of clothes while various ethnic origins dance in countries across the world, leading her to note the song as “pretty global”.

www.hm.com